Dynamics 365 Customer Insights is Microsoft’s customer data platform (CDP) that helps you unify, understand, and act on your customer data. It brings together data from various sources to build a 360-degree view of each customer, enabling personalized experiences, smarter engagement, and better decision-making.
Unified Customer Profiles
Combine data from CRM, ERP, web, social, and third-party sources to create rich, real-time customer profiles that give you a complete view of each individual.
Segmentation & Personalization
Easily segment audiences based on behavior, demographics, or custom attributes, and deliver highly targeted campaigns and experiences across channels.
Predictive Insights & AI
Leverage AI to predict customer needs, identify churn risks, and recommend next best actions — helping your teams proactively engage and retain customers.
Integration with Business Apps
Seamlessly integrates with Dynamics 365 apps (like Marketing, Sales, and Customer Service), Power Platform, and third-party systems to activate insights where they matter most.
Customer Engagement (CRM) Modules
See also the benefits of utilizing Microsoft Dynamics 365 Business Applications in:
